This Privacy Policy outlines how Pro Forklifts ("Pro Forklifts", "we", "our", or "the Site") collects, uses, and shares your personal information when you visit or make a purchase from www.proforklifts.com ("the Site").

Information We Collect

When you visit our Site, we gather details about your device, how you interact with the Site, and transactional information necessary to complete your purchases. If you reach out to us for customer assistance, we may collect more information. In this policy, "Personal Information" refers to data that can uniquely identify an individual. Below is an overview of the types of Personal Information we collect, the purposes for which we collect it, and how it is used.

Device Information

• Examples of collected data: Browser version, IP address, time zone, cookie data, viewed pages or products, search queries, and Site interactions.

• Why we collect it: To display the Site correctly and analyze usage for improvements.

• How it's collected: Automatically, through technologies like cookies, log files, web beacons, tags, or pixels.

• Disclosure: Shared with Shopify, our e-commerce platform provider.

Order Information

• Examples of data collected: Name, billing and shipping addresses, payment details (e.g., credit card numbers), email address, and phone number.

• Purpose: To provide and fulfill your orders, process payments, manage delivery, communicate with you, detect fraudulent transactions, and—if permitted—send you promotional content.

• Source: Provided directly by you during the purchase process.

• Disclosure: This information is shared with our service providers, including Shopify, to facilitate order processing and fulfillment.

Customer Support Information

• Examples of data collected: Information you provide when you contact us.

• Purpose: To assist you and resolve inquiries.

• Source: Collected directly from you.

• Disclosure: May be shared internally or with our service providers if necessary to assist you.

Children's Privacy

Our Site is not intended for individuals under the age of 12. We do not knowingly gather personal data from children. If you are a parent or guardian and believe your child has shared information with us, please contact us so we can delete it.

How We Use Your Information

We collect and use your personal information to provide, maintain, and improve our services, fulfill your orders, and communicate with you. Specifically, we use your data for the following purposes:

• Order Processing and Fulfillment: To complete your purchases, process payments, manage delivery, and handle returns or refunds.

• Customer Service: To respond to your inquiries and provide support when you contact us.

• Site Operation and Improvement: To analyze how visitors use our Site, understand browser and device types, and optimize user experience.

• Fraud Prevention: To detect and prevent fraudulent transactions and unauthorized activities.

• Marketing Communications:

  • If you opt in, we may send you promotional emails and SMS messages about new products, offers, and store updates.

  • SMS messages may also include order notifications and reminders related to abandoned carts.

• Analytics and Advertising:

  • We use tools like Google Analytics to understand site usage.

  • We may share activity data with advertising partners to deliver personalized ads aligned with your interests.

  • You can opt out of targeted advertising through links provided in our policy.

• Legal Compliance: To comply with legal obligations and protect our rights.

Sharing Your Data

We share your Personal Information with partners that assist us in providing our services and meeting our obligations. This includes:

• Shopify, our e-commerce platform. Learn how Shopify handles personal data here: https://www.shopify.com/legal/privacy.

• Legal obligations, such as complying with subpoenas or lawful data requests, or protecting our legal rights.

Targeted Marketing

We may use your Personal Information to show you ads or send marketing messages that align with your interests. For example:

• We use Google Analytics to understand how visitors use our site. Learn how Google handles data here: https://policies.google.com/privacy?hl=en. Opt out at: https://tools.google.com/dlpage/gaoptout.

• We may share certain non-identifiable data of your activity on our Site with advertising partners through cookies or similar technologies to deliver personalized ads.

Learn how targeted ads work at the Network Advertising Initiative: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising here:

• Facebook - https://www.facebook.com/settings/?tab=ads

• Google - https://www.google.com/settings/ads/anonymous

• Bing - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Or opt out via the Digital Advertising Alliance: http://optout.aboutads.info/.

Legal Basis

If you're located in the European Economic Area (EEA), we process your data under one or more of the following legal bases:

• Your consent

• Fulfillment of a contract

• Compliance with legal obligations

• Protection of vital interests

• Performance of a task carried out in the public interest

• Our legitimate interests (where these do not override your rights)
  

Data Retention

We retain your personal data after an order unless you request its deletion. See the “Your Rights” section for more details.

Automated Decisions

If you're in the EEA, you may object to automated processing that significantly impacts you. We do not engage in such processing using customer data. Shopify, however, uses limited automation to detect fraud:

• Temporary IP address bans after multiple failed attempts
• Temporary credit card bans tied to flagged IPs

Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience and improve our services. Cookies are small data files that are placed on your device when you visit a site. They help the site remember your actions and preferences.

Below is a list of the cookies we use and their respective purposes. These cookies fall into two main categories: essential for site functionality, and those used for analytics and marketing.

Cookies Necessary for the Functioning of the Store

Reporting and Analytics

The duration that a cookie stays on your device—whether it’s a computer or a mobile phone—depends on the type of cookie. “Session” cookies remain active only while you're browsing and are removed once you close your browser. In contrast, “persistent” cookies remain stored on your device until they either expire or are manually deleted. Most of the cookies used on our site fall into the persistent category and are set to expire between 30 minutes and two years after being installed.

You have several options for controlling how cookies are managed on your device. However, disabling or removing cookies may affect your browsing experience, and some features may not function properly.

Although most web browsers are configured to accept cookies by default, you have the option to modify your settings to block or manage cookies. These settings are typically found in the “Tools” or “Preferences” sections of your browser. For more detailed guidance on how to change cookie settings or block cookies altogether, consult your browser’s help documentation or visit websites such as www.allaboutcookies.org.

Please also note that disabling cookies does not necessarily prevent us from sharing data with third-party services, including our advertising partners. To manage how your information is used for targeted advertising, refer to the “Behavioral Advertising” section above for instructions on how to exercise your choices.

Your Rights

GDPR

EEA residents can request access to their data, ask for corrections, deletions, or data portability. Contact us to exercise these rights.

Data is initially processed in Ireland, then transferred to locations such as Canada or the U.S. See Shopify’s GDPR page: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

California residents may request to access, correct, delete, or transfer their personal data. To do so, or to designate an authorized agent, please contact us directly.

SMS Communications

We respect your privacy and the information you agree to share with us for SMS marketing purposes. We use this data to send transactional messages, such as order updates and abandoned cart reminders, as well as promotional offers and review requests.

Our website uses cookies to keep track of your shopping cart activity, including abandoned items. This helps us determine the appropriate timing for SMS reminders.

By opting in to our SMS marketing—either during checkout or through other sign-up methods—you consent to receiving recurring marketing messages, order notifications, and review requests, even if your number is on a federal or state do-not-call list. Message frequency will vary. You do not need to provide SMS consent in order to make a purchase.

To stop receiving SMS messages from us, simply reply with "STOP" to any of our messages, or click the unsubscribe link if one is provided. Please note that using any other wording or method will not be recognized as a valid opt-out request.

We do not charge for SMS messages, but your carrier’s standard rates may apply.

For support or inquiries, text "HELP" to the number you received the message from, or contact us directly at support@proforklifts.com.

We reserve the right to update or change the phone number or short code we use for SMS communications. If a change occurs, we will inform you. Please note that messages sent to outdated numbers or codes may not be received, including STOP or HELP requests, and we are not liable for unprocessed messages in such cases.

To the fullest extent allowed by law, we are not responsible for any delays, errors, or delivery failures in messages sent through this service, nor for any actions you take based on the information provided.

Your privacy matters to us. Please refer to our Privacy Policy for details on how we handle and protect your personal information.

Do Not Track

Please be aware that we do not modify our data collection or usage practices in response to "Do Not Track" signals, as there is currently no universally accepted standard for handling such requests.

Changes to this Policy

We may revise this Privacy Policy periodically to reflect changes in our operations, regulatory requirements, or other relevant factors.

Last Updated: May 26, 2025

If you have questions or concerns about this Privacy Policy or our data practices, please contact us.

Contact Information

Business Name: Pro Forklifts

Phone: (916) 619-3056

Email: support@proforklifts.com

Customer Service Hours: Mon-Fri, 9AM - 6PM PST